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As I’m writing, I realize there’s one other key thing you need to understand about expenses. 

Some expenses recur consistently – as in every month, you need to: 

  • pay your people 
  • pay the utilities 
  • pay for your marketing 

Others only happen occasionally, like buying new equipment (both work out equipment for your gym or new computers for the back office) 

When you model your business, it’s easy enough to remember about everything you must pay.   Don’t pay the electric, the utility will shut you off. 

Folks make mistakes when they don’t pay the occasional things. That workout bench is old but it still works.  The bathroom is “basically” working. 

When times are tight, you will, and you should, push off the occasional expenses.  The non-required. But no business will thrive long term when these expenses aren’t’ handled.  Indeed, using the previous model, these are often the investments you need to make to keep things running. 

As I’m writing, I realize there’s one other key thing you need to understand about expenses. 

Some expenses recur consistently – as in every month, you need to: 

  • pay your people 
  • pay the utilities 
  • pay for your marketing 

Others only happen occasionally, like buying new equipment (both work out equipment for your gym or new computers for the back office) 

When you model your business, it’s easy enough to remember about everything you must pay.   Don’t pay the electric, the utility will shut you off. 

Folks make mistakes when they don’t pay the occasional things. That workout bench is old but it still works.  The bathroom is “basically” working. 

When times are tight, you will, and you should, push off the occasional expenses.  The non-required. But no business will thrive long term when these expenses aren’t’ handled.  Indeed, using the previous model, these are often the investments you need to make to keep things running. 

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