Blog
Understanding Accounting – Part Three: Recurring vs. Occaisonal
As I’m writing, I realize there’s one other key thing you need to understand about expenses. Some expenses recur consistently – as in every month, you need to: pay your people pay the utilities pay for your marketing Others only…
Understanding Accounting: Part Two: Expenses vs Investments
A word before we start talking about expenses. Expense has a bad ring to it. Expense is something we want to cut. Something that should be as low as possible. But all expenses are not created equal. Once you have…
Understanding Accounting – Part One: Gross margin is just training in the park .
You want to understand numbers. But your accountant confused you. Or maybe you took an accounting course in college and have PTSD from the experience. It’s not that hard. Let’s start with Gross Margin. Gross margin is the profit you…
More money is good. The most money is not necessarily better
My client has a gym. And we’ve some ways where he can make more money pretty quickly. (As in we’re on track for a $5-$8K increase in profit this year. But he might make even more money if he dumbed…
Five years of work is not five years of experience
You have an employee. A solid employee, not stellar. Let’s call him Sam. Sam’s been with you for five years. And you’ve made sure his pay keeps up with the cost of living. Including the recent inflation craziness. But here’s…
You can’t cut your way to real success.
When you look at expenses, you’ll probably find yourself in one of three situations: Unsolvable: When debt is really high or your rent is out of whack, data probably won’t save you. When your data tells you that everything must…
Three Kinds of Businesses
You want to be smarter. You want to make more money. I want to help. But I know that I can’t help everyone. There are three kinds of business: Fantastic, Challenging and Solid. I’m the best fit for solid businesses. …
You know what to do but you don’t do it.
For most of my life, I slept really well. Lay day, fall asleep, wake up 7 or 8 hours later. When my son was an infant/toddler, I could even go back to sleep after getting up in the middle of…
One Key Metric: customer acquisition cost
Are you spending too much money on marketing? Maybe yes. Maybe no. When you are trying to figure this out, you might consider customer acquisition cost as the key metric to start with. You marketing folks will want to talk…
Can we talk here?
Can you’re team actually say what they’re thinking? Or are they afraid? I’ve been frequently told that I say what everyone else is thinking. And indeed, especially when powered by numbers, I see no reason to hold back. But while…